resources

Surveys

2008 Customer Reference Programs Survey ($199)

Learn how leading reference programs:

  • Are organized
  • Allocate budgets and headcount
  • Establish growth targets
  • Interface with and incent sales
  • Reward customers
  • Measure the value of their programs
  • Design and implement the reference management system they use

and much more...

Based on a survey of more than 70 reference programs (taken by leaders of company-wide programs or leaders of relatively autonomous programs for business groups within a larger enterprise).


Executive Summary

2007 CUSTOMER REFERENCE MANAGER CAREER SURVEY ($199)

Learn how 53 practicing reference mangers responded to questions about their salaries, their prospects for career advancement, and the strength of the current job market. We also asked about their background and education, how they learned to run a reference program, and how they currently allocate their time. The report contains important information both for reference professionals and for hiring managers seeking to establish or ramp up a customer reference program.


Overview of Survey

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