Learn how leading reference programs:
Are organized
Are using social media tools
Allocate budgets and headcount
Establish growth targets
Interface with and incent sales
Reward customers
Measure the value of their programs
Design and implement the reference management system they use
and much more...
Based on a survey of 105 reference programs conducted by Customer Reference Forum and Forrester Research. Survey respondents are leaders of company-wide programs or leaders of relatively autonomous programs for business groups within a larger enterprise.
Learn how 53 practicing reference mangers responded to questions about their salaries, their prospects for career advancement, and the strength of the current job market. We also asked about their background and education, how they learned to run a reference program, and how they currently allocate their time. The report contains important information both for reference professionals and for hiring managers seeking to establish or ramp up a customer reference program.
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