Resources for Customer Reference Professionals
Customer Reference Forum® is a community of customer reference professionals and customer reference managers from many of the leading corporations in the world.
Research
2009 CUSTOMER REFERENCE PROGRAMS SURVEY ($299)
Learn how more than 100 leading reference programs are organized, allocate budgets and headcount, establish growth targets, interface with and incent sales, and much more.
STATE OF THE PROFESSION 2008 ($199)
Our most comprehensive report yet. Includes a complete description of all presentations, key results from Peer Exchange workshops and speaker Power Points. This report contains the collective wisdom of more than 150 reference professionals from top global firms including Intel, Oracle, Dell, Microsoft, SAP, Alcatel-Lucent, Cisco, EMC, Hewlett-Packard, Juniper Networks, IBM, Research in Motion, Siemens, Symantec and dozens of other top firms. Issues addressed include:
- Promoting Your Customer Reference Program
- Managing References with Partners
- Delivering the Right Reference at the Right Time
- Synchronizing a Global Reference Program
