Resources for Customer Reference Professionals
Customer Reference Forum® is a community of customer reference professionals and customer reference managers from many of the leading corporations in the world.
Research
2010 CUSTOMER REFERENCE PROGRAMS SURVEY ($299)
Get matchless support for your budget, headcount, planning and initiatives with this report. Learn how more than 60 of the world’s leading reference programs are organized, allocate budgets and headcount, establish growth targets, use social media and the Web 2.0, interface with and incent sales, and much more.
STATE OF THE PROFESSION 2010 ($249)*
Contains a complete description of all presentations, panels and workshops from the 2010 Customer Reference Forum. Learn how leading reference programs from top firms such as Oracle, salesforec.com, Hewlett-Packard, Cisco, Intel, Dell, Lexmark International, Adobe are making an impact. You’ll learn how they are building reference communities, leveraging social media, creating compelling customer video, building global reference programs, developing collateral that sells based on the most current research, and more. For those just starting a customer reference program, we have a presentation just for you.
$49 for those who attended the 2010 Customer Reference Forum
