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Previous Issues

the yearly customer reference program survey

highlights, pics, award winners from the 2008 Forum

the reference community is maturing

we're extending early registration

How SAS' Reference Program got 'joined-at-the-hip' to Sales

how SAP delivers right reference to right person at right time

on recruiting references - lessons from an airline pilot

The value of customer references: a new HBR study

Expanding the Reference Community: Sharing Success Stories, Job Info and More ...

A Cool Use of Web 2.0 for References

Tips From the Small Group Discussions in Berkeley

Acquiring Top-Tier References, Harnessing Social Media, and Jobs

9 Questions About Social Media and Their Impact On Reference Programs

9 Questions About Reference Program Metrics

Take A Moment To Look At The Bigger Picture

Tales From the Front(s)

The Value Of Getting Together With Your Peers

Join A SIG

Do You Out-Spend Or Out-Inspire?

4 Trends In Reference Management

Best-Practices From San Francisco

Pics and "What Happened" in San Francisco

The Most Powerful Tool in Reference Management

How SAS is Turning Customers into Sales People

A Conversation with Frederick Reichheld, Part 2

A Better Customer-Reference Value Proposition

The Value of References: A Conversation with Frederick Reichheld, Part 1

Thinking Things Over: Do Buyers Believe Your Success Stories?

Making the Business Case for Your Customer Reference Program

Tips on Getting Sales People to Support Your Customer Reference Program

Persuading Customers to Become References

The One Number That Drives Growth -- Customer References

Tips on Getting Customers to Disclose ROI

Everything Success Story Writers Should Know About Sales

Anticipating - and Improving - ROI from Customer Reference Collateral