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the yearly customer reference program survey
highlights, pics, award winners from the 2008 Forum
the reference community is maturing
we're extending early registration
How SAS' Reference Program got 'joined-at-the-hip' to Sales
how SAP delivers right reference to right person at right time
on recruiting references - lessons from an airline pilot
The value of customer references: a new HBR study
Expanding the Reference Community: Sharing Success Stories, Job Info and More ...
A Cool Use of Web 2.0 for References
Tips From the Small Group Discussions in Berkeley
Acquiring Top-Tier References, Harnessing Social Media, and Jobs
9 Questions About Social Media and Their Impact On Reference Programs
9 Questions About Reference Program Metrics
Take A Moment To Look At The Bigger Picture
The Value Of Getting Together With Your Peers
Do You Out-Spend Or Out-Inspire?
4 Trends In Reference Management
Best-Practices From San Francisco
Pics and "What Happened" in San Francisco
The Most Powerful Tool in Reference Management
How SAS is Turning Customers into Sales People
A Conversation with Frederick Reichheld, Part 2
A Better Customer-Reference Value Proposition
The Value of References: A Conversation with Frederick Reichheld, Part 1
Thinking Things Over: Do Buyers Believe Your Success Stories?
Making the Business Case for Your Customer Reference Program
Tips on Getting Sales People to Support Your Customer Reference Program
Persuading Customers to Become References
The One Number That Drives Growth -- Customer References
Tips on Getting Customers to Disclose ROI
Everything Success Story Writers Should Know About Sales
Anticipating - and Improving - ROI from Customer Reference Collateral