Resources for Customer Reference Professionals

Customer Reference Forum® is a community of customer reference professionals and customer reference managers from many of the leading corporations in the world.

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Previous Issues By Year

 
2011
November 2011
Important Trends in Customer Advocacy and Reference Programs
September 2011
Tips on Getting Customers Together Live
August 2011
Will Customer Advocacy Be The Next Demand Generation?
June 2011
Time Management Tips For a Great (Rest of) 2011
May 2011
10 Provocative Questions to Ask Your Senior Executive Sponsor (second in a 2-part series on increasing your value to senior management)
Apr 2011
How to Listen to a Senior Executive
Mar 2011
Customer Referrals: The Biggest Opportunity Out There?
Jan 2011
Four Reasons Why 2011 Is The Year of the Marketer: And Why It Matters To You
 
2010
Dec 2010
Customer Communities: It's Not About the Tools
Nov 2010
The Customer Reference's Role in the Future of the Web
September 2011
Customer video 2.0.
Sep 2010
What ELSE Could Your Customer Reference Program Do?
Aug 2010
Tips On Transforming Your Reference Program
Jul 2010
"Reinventing customer relationships" is top of mind for CEOs today
Jun 2010
How to maximize the potential of your "marquee customer"
May 2010
How do customers and prospects want to learn about you on the web?
Apr 2010
Tips for the C-Suite: How to Engage with C-Level Customers
Mar 2010
Seven tips on how to make successful changes to a customer reference program
Feb 2010
Using Net Promoter to help track and increase your company's "enthusiastic customer references"
Jan 2010
The Best Ideas in Customer Reference Management from 2009
 
2009
Dec 2009
Setting the Stage for a great Customer Reference Program
Nov 2009
Customer reference programs becoming more strategic and are maturing
Oct 2009
Are you engaging customer references emotionally?
Sep 2009
Forrester Research to Partner at the Summit on Customer Engagement
Aug 2009
Benefits of Attending the Summit on Customer Engagement
Jul 2009
The Joys of Integration
Jun 2009
Customer reference programs receive a second stamp of approval from venerable Forrester Research
May 2009
Addressing your changing needs as well as the changing nature of the customer reference profession.
Apr 2009
Notes from the reference underground
Mar 2009
2009 Forum: president's award winners and the one big takeaway
Feb 2009
New initiatives in the reference community
Jan 2009
Positioning your reference program in 2009
 
2008
Dec 2008
The opportunity for reference programs in this economy (it's big)
Nov 2008
10 Points for Getting Budget $ in Tough Times
Oct 2008
Registration is open for the 2009 Customer Reference Forum
Sep 2008
Why Forrester Research is Bullish on Reference Programs
Aug 2008
How iRise is uncovering and unleashing references in it's industry's customer community
Jul 2008
A summer challenge: Tell us your story
Jun 2008
Tips on Surveying Sales
May 2008
How Dell, Oracle and Alcatel-Lucent tie references to revenue: report from the Metrics SIG
Apr 2008
The yearly customer reference program survey
Mar 2008
Highlights, pics, award winners from the 2008 Forum
Feb 2008
The reference community is maturing
Jan 2008
We're extending early registration
 
2007
Dec 2007
How SAS' Reference Program got 'joined-at-the-hip' to Sales
Nov 2007
How SAP delivers right reference to right person at right time
Oct 2007
On recruiting references - lessons from an airline pilot
Sep 2007
The value of customer references: a new HBR study
Aug 2007
Expanding the Reference Community: Sharing Success Stories, Job Info and More ...
Jul 2007
A Cool Use of Web 2.0 for References
Jun 2007
Tips From the Small Group Discussions in Berkeley
Apr 2007
Acquiring Top-Tier References, Harnessing Social Media, and Jobs
Mar 2007
9 Questions About Social Media and Their Impact On Reference Programs
Feb 2007
9 Questions About Reference Program Metrics
Jan 2007
Take A Moment To Look At The Bigger Picture
 
2006
Dec 2006
Tales From the Front(s)
Oct 2006
The Value Of Getting Together With Your Peers
Sep 2006
Join A SIG
Jul 2006
Do You Out-Spend Or Out-Inspire?
Jun 2006
4 Trends In Reference Management
May 2006
Best-Practices From San Francisco
Apr 2006
Pics and "What Happened" in San Francisco
 
2005
Sep 2005
The Most Powerful Tool in Reference Management
Aug 2005
How SAS is Turning Customers into Sales People
Jul 2005
A Conversation with Frederick Reichheld, Part 2
Jun 2005
A Better Customer-Reference Value Proposition
May 2005
The Value of References: A Conversation with Frederick Reichheld, Part 1
 
2004
Nov 2004
Thinking Things Over: Do Buyers Believe Your Success Stories?
Oct 2004
Making the Business Case for Your Customer Reference Program
Sep 2004
Tips on Getting Sales People to Support Your Customer Reference Program
Aug 2004
Persuading Customers to Become References
Jul 2004
The One Number That Drives Growth -- Customer References
Jun 2004
Tips on Getting Customers to Disclose ROI
May 2004
Everything Success Story Writers Should Know About Sales
Apr 2004
Anticipating - and Improving - ROI from Customer Reference Collateral