Reports

STATE OF THE PROFESSION 2008 ($499)

Our most comprehensive report yet. Includes a complete description of all presentations, key results from Peer Exchange workshops and speaker Power Points. This report contains the collective wisdom of more than 150 reference professionals from top global firms including Intel, Oracle, Dell, Microsoft, SAP, Alcatel-Lucent, Cisco, EMC, Hewlett-Packard, Juniper Networks, IBM, Research in Motion, Siemens, Symantec and dozens of other top firms. Issues addressed include:

Promoting Your Customer Reference Program
Managing References with Partners
Delivering the Right Reference at the Right Time
Synchronizing a Global Reference Program

LEVERAGING CUSTOMER REFERENCES ($199)

In depth discussions of key issues in reference management, by some 120 reference professionals at the Spring 2007 Customer Reference Forum in Berkeley, CA. Issues addressed included:

Getting your most prized customers to participate in a reference program
Getting customers to reveal measurable benefits
Integrating with sales
Making better use of customer intelligence
Developing customer communities

Overview and Table of Contents

BEST PRACTICES IN 3 KEY AREAS OF REFERENCE MANAGEMENT ($199)

In-depth discussions by leading reference professionals on these key issues:

Measure the value of a reference program
Gain executive support
Recruit customers

Compiled from intensive small group discussion sessions at the Spring 2006 Customer Reference Forum in San Francisco.

Overview and Table of Contents

43 Tips for Improving Your Reference Program ($149)

43 Tips provides quick ideas and out-of-the-box thinking from experienced reference pros on these issues:

Making the Business Case for a Customer Reference Program
Getting Customers to Disclose Return on Investment
Scaling a Customer Reference Program
Integrating with Sales
Acquiring and Retaining References

Compiled from the small group discussions at the Fall 2006 Customer Reference Forum in Dallas.

Contents and sample page

Refund Policy: If not completely satisfied with any items purchased, you may receive a full refund within 30 days of purchase.