2009 Customer Reference Forum: Forrester Research to Keynote

Join reference professionals from many of the top reference programs in the world, such as Microsoft, Intel, Oracle, Sun Microsystems, SAS Institute, Hewlett-Packard, Serena Software, Teradata, Polycom, Genesys Telecommunications, Lexmark International, Siemens, and dozens of other great firms. Space may well be limited (the last two Forums have sold out) so if you plan to attend, please secure a spot and hotel room as soon as possible.

Keynote: "The Growing Importance of Customer References Programs, and How Web 2.0 Will Impact Them" by Merv Adrian, Sr. Vice President and Laura Ramos, Vice President, Principal Analyst, Forrester Research.

What You'll Learn

-- You'll learn how Infor developed persuasive reference program metrics that succeeded in reversing planned program budget cuts - essential information in down times such as these.

-- Learn from one of the world's most respected CIOs, Patty Morrison (former CIO, Motorola, Office Depot, Quaker Oats and GE Industrial Systems), how to persuade a CIO to reference, and how to use references to persuade a CIO to buy.

-- Learn how Sun Microsystems rapidly gained control of its disparate collection of reference programs and rapidly centralized them into a cohesive, efficient Global Reference Program.

-- Think that the federal government won't reference? SAS Institute will show how their government reference program is thriving and attracting a who's who of influential federal agencies into its reference program.

-- We'll bring you up to speed on how reference programs are interfacing with and leveraging social media tools and Web 2.0.

-- Just Getting Started? We'll have an afternoon track just for you, presented by professionals with decades worth of experience, collectively, in Customer Reference management.

...and more.

Click here to keep informed as our plans progress.