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About Bill Lee

Bill is the world’s most respected authority on customer advocacy and community building. He has built his own community of top-tier corporations around these concepts—Microsoft, Apple, Salesforce.com, Rackspace, Oracle, ShoreTel, Dell, EMC, SAP, McKesson, Red Hat, Wells Fargo, SAS Institute, AmericourceBergen, AT&T, Alcatel–Lucent, IBM and hundreds of others attend his conferences and webinars, participate in his forums, subscribe to his newsletter and more.

Bill is author of The Hidden Wealth of Customers (Harvard Business Review Press, 2012), described by Forbes Online columnist Dorie Clark as “one of the most insightful business books I’ve read this year.”

"I'm willing to bet that most companies don’t know who their ‘rock star’ customers are, and are missing a big piece of their future revenue engine as a result. This much-needed book shows how to capture that missing piece."

     Brian Householder, EVP, WW Marketing and Business Development
Hitachi Data Systems

He has been published, quoted or interviewed by Harvard Business Review (HBR), The Wall Street Journal, Fast Company Online, Forbes Online, Rain Today, CMO.org, CRM Magazine and dozens of other major publications.

His article “Marketing Is Dead”—which made a compelling case that customer advocacy and community marketing will replace traditional marketing—was one of the most widely read and commented on in the history of the HBR Blog Network, receiving nearly 600 comments and more than 4,000 recommendations on HBR’s Facebook page.

Commentator Scott Goodman described “Marketing is Dead” on Forbes Online as follows:
"Bill Lee’s article is a must read. ... As Lee concludes: “Traditional marketing may be dead, but the new possibilities of peer influence–based, community-oriented marketing, hold much greater promise for creating sustained growth through authentic customer relationships.”

In addition to its widely respected conferences, Bill and his team at Lee Consulting Group provide workshops, consulting, research and other educational and community building services to help clients reinvent customer relationships and achieve dramatic growth through the creation of engaged, passionate customer communities. He has pioneered the concept that customer relationships constitute the most important off balance sheet assets in companies large and small, public and private.

"When it comes to customer engagement and developing high–impact customer relationships, I found out very quickly that all roads on that issue lead to Bill Lee. His consulting was superb."

     Jackie Breiter, Vice President, Customer Success and Flagship Program
CA Technologies

Bill brings an unusually broad level of experience to his work. A former mathematics teaching fellow at Stanford, Bill was vice president of a prominent Dallas-based commercial construction firm, a controller at a major recreational boat manufacturer, and an official in the Department of Defense (Office of the Secretary).

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