find a vendor | jobs | blog

• Event Home
• Presenters
• Agenda
• Registration
  • Registration
  • Reserve a Room
• Testimonials
• Sponsors
  • Sponsor List
  • Become a Sponsor

Featured Presenters and Panelists

Early registration is about to expire (on Friday, February 3)

Click here to register.

Keynote

From Zero to Hero: How Customer Advocacy Ignited Growth at Responsys
by Scott Olrich, Chief Marketing and Sales Officer, Responsys

Named by the CMO Institute as one of the top 10 CMOs in the U.S., Scott will show how a company reignited itself and generated rapid growth with the help of its customers. Over the last four years, Responsys has grown at a compound rate of 42% per year (CAGR) based on a strategy of customer engagement and advocacy that has attracted customers like Southwest Airlines, UnitedHealthcare, LEGO, Deutsche Lufthansa, Lands' End and Newegg. One key to the expansion was Responsys' customer communities -- you'll learn how Scott and his team built and engaged with them, and how they contributed to the growth of the business. He'll also show how they attracted Responsys' marquee enterprise customers, and how they engage with them in co-marketing. He'll also describe how Responsys leverages digital marketing and social media—and how they integrate customer advocates into the process. And much more…

Scott Olrich
Chief Marketing and Sales Officer

Scott is responsible for Responsys' go-to-market and sales strategies, and leads the strategic direction for all of the company's marketing products and services. A revolutionary who views marketing as a competitive weapon, Scott has more than 15 years of experience in the Internet, ASP, and consulting environments as a strategist, marketer, and high-impact executive. In 2010 Scott was recognized by The CMO Institute as one of the top 10 CMOs in the country.

General Session

Customer Advocacy Practitioners Track

Customer Advocacy Workshops Track

Why We Advocate Panel Discussion with 3 MVP Customers from Salesforce.com, moderated by Bill Lee FIRESIDE CHAT: The Future of Social Media and Customer Reference Programs Sean O'Driscoll Co-Chair, Influencer Council, Word of Mouth Marketing Association Bill Lee President, Customer Reference Forum and author of the forthcoming Harvard Business Review book, The Hidden Wealth of Customers

Leveraging Your Highest Value Customers for Strategic Referencing Michael Stephenson Sr. Director, Oracle 2000 Referencing, Oracle Global Customer Programs Mastering the Art and Science of Customer Video Jeanne Talbot Senior Customer Communications Manager, Lexmark International How Salesforce.com Marshalls an Army of Advocates Erica Kuhl Community & Social Media Manager, Salesforce.com Leveraging Customer Success with Social Media: A Primer Liz Pedro Customer Programs Manager, ShoreTel Linking Customer Success and High Frequency Lead Generation Andrew Sevillia Sr. Customer Marketing Manager, NetSuite Getting a Small Reference Team to Achieve Big Goals Marie Ross Director of the EMC Customer Reference Group Finding Customer Heroes and Amplifying Their Voices Emilie Kopp Customer Advocacy Program Manager, National Instruments How NetApp Brought References to the Forefront of Its Social Media Strategy Rochelle Silveira Director and Tina Ashamalla, Sr. Manager Global Reference Office How Customer Engagement Built a New Online B2B Sales Channel at Intel Rhett Livengood Director, WW B2B Customer Engagement, Intel Corporation

By popular demand from our community, we're instituting deeper dive Workshops at this year's Summit, that will provide essential skill sets, tools, templates and other resources that customer reference and engagement professionals need to run state of the art programs in this rapidly changing field. UPDATE: Workshop topics: Just Getting Started (or Reinvigorating an Existing Reference Program) led by Colleen Padnos, Big Sky Communications, Inc. & Josh Horwitz, Boulder Logic with Lisa Hanna, Senior Manager, Global Reference Program, Adobe Systems Incorporated Creating a Roadmap to Take Your Reference Program to the Next Level led by David Sroka and Darren Smith, Point of Reference with Brenda Van der Steen, Marketing Manager, CenturyLink Communicating Program Effectiveness to Leadership led by Amir Hartman, Mainstay Partners and Eric Larson, Projectline with Tami Andrews, Customer Reference Manager, Dell HOT TOPIC: Using the Principles of Gamification to Maximize Reference Engagement in Demand Generation led by Mark Ogan, Influitive and TBA Finding the Fanatics: Keeping the Reference Pipeline Filled led by Robin Hamilton, inEvidence, Caroline Thomas, Metia and Melissa Mertl, Global Customer Reference Program Manager, Juniper Networks