Reserve a room

Our Sponsors
Read More

 

Testimonials
Mousover quotes to pause.

Video Testimonials

Testimonials on our Events

Participants talk about the value that we provide

February 28-29, 2012
Opening reception on Feb. 27
San Mateo, CA, USA

Click here to register.

See our Featured Presenters.

Watch an Update from Bill Lee on the Upcoming Summit

Top 7 Reasons This is THE Event to Attend

If you're only attending one event this year, the Summit should be it. Top 7 reasons why:

  1. It's independent (not run by a vendor in the space).
  2. It's established (we're in our 8th year).
  3. It's the biggest.
  4. It's focused on the practitioners.
  5. It's got the best content on the planet.
  6. You WILL leave with action items that will blow away your boss
  7. We'll have a session just for people starting a reference program.

Read more

Last year customer engagement professionals from the top programs in the world participated in our annual event, including Salesforce.com, Wells Fargo, Cisco Systems, Dell, Blackboard, Microsoft, AmerisourceBergen, SAP, Intel, Hitachi Data Systems, Infor, Hewlett-Packard, Research in Motion, Oracle, CA Technologies, Xerox, Ariba, First Data. Get ready for another packed event filled with valuable information.

Who should attend?

Executives and managers and staff who want to become the best at leveraging customers more effectively in sales, marketing and social media programs. Expect topics like: customer advocacy, customer engagement strategy, community marketing and social media, customer reference programs, executive forums and more.

Conference theme: The Decade of the Customer Advocate

Customer advocates will be the key to successful sales, marketing, innovation and product development in the coming decade. Like Demand Generation in the 2000s, Customer Advocacy in the 2010s will experience rapidly growing budgets and visibility. We'll prepare you for the coming explosion.

What participants can expect

The opportunity to:

  • Gain access to peers from many of the leading B2B firms in the world.
  • Network, build relationships, and learn best practices from your peers.
  • Get answers to your toughest challenges from experienced customer engagement pros.
  • Learn how leading firms integrate their reference, communities, social media and advisory board programs for maximum leverage.
  • Learn how to get budget, resources and respect from senior management.
  • Learn about vendor offerings in a no-sales, non-threatening environment.
  • Just getting started? We had a special presentations for that as well.

...and much more.