Featured Presenters and Panelists

Keynote

Game Changing Customer Engagement in the Age of Facebook
By Tom Wong, Vice President, Customer Mojo, Salesforce.com

General Session
& Strategy Track

Customer Reference
Program Track

Customer Communities
& Social Media Track

The Hidden Wealth of Customers
	Bill Lee, President, Customer Reference Forum and author of the forthcoming Harvard Business Review book, The Hidden Wealth of Customers

From Best Kept Secret to Top of Mind: How Hitachi Data Systems Leverages Customers to Grow Mind Share and Market Share
	Asim Zaheer, Vice President, WW Corporate & Product Marketing at Hitachi Data Systems

Panel on Influencer Marketing
	Rhett Livengood, Director, Worldwide Sales Development, Intel Corporation, Enterprise Solution Sales

Please check back as we add more presentations

Beyond the Case Study: How F5 Gets References Involved in the Total Business
	Heidi Schreifels, Customer Testimonial Program Manager, F5

Using the Power of Video to Engage Customers
	Laura Ramos, Vice President, Industry Marketing, Xerox

Getting to State of the Art in Measuring Customer Reference Programs
	Abby Atkinson, Senior Director, Ambassador Reference Program, Infor and Amir Hartman, Managing Director, Mainstay Partners LLC
AND
	Amir Hartman, Managing Partner of Mainstay Partners

Getting Sales Buy-In For a Reference Program by Enlisting Executive Support
	Karen Newman, Marketing Director, Global Customer Advocacy, Siemens

Putting all the Wood Behind One Arrow: Transforming the Citrix Reference Program
	Pascale R. Royal, Manager, Customer Success Marketing, Citrix Systems

Starting a Customer Reference Program
	Kara Manfredi, Customer Reference Program Manager, Deltek
Please check back as we add more presentations

Creating Product Leadership Through Industry Customer Councils
	Leif E. Pedersen Vice President, Marketing, Siemens Industry Automation

How Customer Communities Accelerate Demand Generation in the New World
	Salim Ali Global Vice President, Marketing, SAP

Social Media and the New Role of Customer Reference Programs
	Paul Dunay, Author of Buzz Marketing for Technology, Facebook Marketing for Dummies, and Global Managing Director of Services and Social Marketing, Avaya

How Cisco Creates and Engages With the Social Customer
	Jeanette Gibson Director, Social Media Marketing, Cisco Systems

Turning Influencers Into Advocates: How Microsoft Leverages Advocacy & Listening to improve and Grow Globally
	Mark Eduljee, Sr. Program Manager, Community & Social Media Listening Intelligence, Microsoft Corp

Please check back as we add more presentations