Resources for Customer Reference Professionals

Customer Reference Forum® is a community of customer reference professionals and customer reference managers from many of the leading corporations in the world.

events

Past Events

Our Sponsors

2011 Summit on Customer Engagement

March 1-2, 2011
San Mateo, CA, USA


Tom Wong of Salesforce.com Keynoted the 2011 Summit on Customer Engagement

Perhaps the most successful technology firm of the last decade, Salesforce.com has been built on a foundation of robust customer engagement. As VP of Customer Mojo, Tom is right in the middle of that. He shared leading edge practices that are driving tremendous value. Read more.

SEE WHO ELSE PRESENTED FROM CISCO, MICROSOFT, F5 NETWORKS, SIEMENS, AND MORE..

SEE WHO WON THE WORLD'S BEST CUSTOMER VIDEO CONTEST
Winners were announced at the 2011 Summit
Click here to enter.

Testimonials



Participants talk about the value that we provide
Customer Engagement professional from the top programs in the world, including Salesforce.com, Wells Fargo, Cisco Systems, Dell, Blackboard, Microsoft, AmerisourceBergen, SAP, Intel, Hitachi Data Systems, Infor, Hewlett-Packard, Research in Motion, Oracle, CA Technologies, Xerox, Ariba, First Data and dozens of other firms—gathered in San Mateo for the Summit.

Who attended

Executives and managers who want to become the best at leveraging customers more effectively in sales, marketing and social media programs. Topics included customer engagement strategy, community marketing and social media, customer reference programs, advisory boards, executive forums, and product development programs, join us

Conference theme

Customer advocates are key to the success of social media and community marketing programs. And communities are key to the success of customer advocates.

What participants gained

The opportunity to:

  • Gain access to peers from many of the leading B2B firms in the world.
  • Network, build relationships, and learn best practices from your peers.
  • Get answers to your toughest challenges from experienced customer engagement pros.
  • Learn how leading firms integrate their reference, communities, social media and advisory board programs for maximum leverage.
  • Learn how to get budget, resources and respect from senior management.
  • Learn about vendor offerings in a no-sales, non-threatening environment.
  • Just getting started? We had a special presentations for that as well.

...and much more.