Spring 2007 Forum
Agenda
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| Arrival Day: Monday, Feb. 18 |
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| 7:00 - 8:30 pm | Networking reception (plenty of food!) |
| Day One: Tuesday, Feb. 19 |
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| 7:30 am | Continental Breakfast | |
| 8:30 am |
Introduction and Power Networking by Bill Lee, President, Customer Reference Forum |
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| 9:15 am |
KEYNOTE: Uncovering the Hidden Impact of Customer Referrals on Profitability by Prof. V Kumar, ING Chair Professor in Marketing, and Executive Director, ING Center for Financial Services, School of Business, University of Connecticut, and Chairman & CEO , IMC International |
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| 10:05 am |
Book signing by Prof. Kumar |
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| 10:45 am |
CASE STUDY ON METRICS: How intel’s Reference Program Gained a Seat at Sales and Marketing’s Executive Table by Rhett Livengood, Director, Enterprise Customer Programs, Intel Corporation |
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| 11:45 am | Networking Lunch | |
| 1:00 pm |
Engaging Customers Online: How Oracle is Embracing the New Channel for Customer Collaboration by Dian Thompson, Sr. Director, Global Customer Programs, Oracle |
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TRACKS | |
| Established CR Programs | Just Getting Started | |
| 2:00 pm |
Peer Exchange: Addressing Critical Issues in CRF Management |
From 0 to 60: How Qwest Launched a High impact Reference Program in Less than a Year
by Tom Robson, Qwest Communications |
| 3:50 pm | Refreshments and Networking Break | |
| 4:00 - 5:30 pm | Sponsor Fair & Cocktail Reception | |
| Day Two: Wednesday, Feb. 20 |
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| 7:30 am | Continental Breakfast | |
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DEEP DIVE BREAKOUT SESSIONS | |
| 8:30 am | TBD |
How SAP is Developing a "Right Reference at the Right Time" Reference Management System by Scott Acheson, Senior Manager, Global Marketing, SAP |
| 15 min | Refreshments and Networking Break | |
| 10:05 am |
Using Podcasts and Social Media to Market and Enhance a Reference Program by Paolo Tosolini, Microsoft, and Eric Larson, Projectline Services |
TBD |
| 11:45 am | Networking Lunch | |
| 1:00 pm |
Been There, Done That: What Really Matters in Reference Management by Wayne S. Fenstermacher, Unisys Corp. |
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| 2:00 pm | Panel: TBD | |
| 15 min | Refreshments and Networking Break | |
| 3:05 pm | ASK THE AUDIENCE | |
| 4:00 - 4:20 pm | Final Remarks and Summit Close | |