events

Summit on Customer Engagement
Fall 2009

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Event Details

“There's nothing like getting together in person to network with peers, exchange ideas and build a rapport that will evolve into impromptu calls and emails. Those personal relationships can be a great source of information and camaraderie throughout the year.”

Abby Atkinson
Senior Director, Marketing Field Services
Infor

October 20-21 (opening reception, evening of October 19)
Royal Sonesta Hotel
Boston, MA USA

Join leading professionals who run Customer Engagement programs - including Customer Reference programs, Customer Advisory Boards, Executive Forums, and Customer Communities - to exchange ideas, network, learn best practices and build relationships with your peers. Learn why these programs are increasingly important strategically, and learn how to run them to ensure their success.

We’ll start with high level sessions presented by senior executives to emphasize the strategic role and importance of these programs, followed by a day and a half of tactical case studies - from companies such as Intel, F5 Networks, Wells Fargo, EMC, Amerisource Bergan, Hitachi Data Systems, and other great firms.

  • Build a support network of your peers.
  • Get the big picture directly from senior marketing executives on why Customer Engagement programs are important.
  • Get specific tactical insights and best practices from leading Customer Engagement practitioners.
  • Accelerate your learning curve in dealing with difficult issues in your  own Customer Engagement program.

You’ll learn:

  • How to raise your strategic visibility and more fully leverage the key-customer relationships you own.
  • How to get resources and executive support for your Customer Engagement program.
  • How to get your most prized customers to participate in your Reference, Advisory Board and Communities programs.
  • How to integrate and leverage your program with other key stakeholders in your firm, such as Sales, New Product Development, Marketing, etc.

...and more.

To keep informed of the Summit on Customer Engagement, please click here.