Resources for Customer Reference Professionals

Customer Reference Forum® is a community of customer reference professionals and customer reference managers from many of the leading corporations in the world.

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Summer Teleconference Series
Transforming the Reference Program:
Implementing Significant Changes That Lead to Dramatic Impact

Learn how leading reference managers are overcoming common obstacles-such as corporate inertia, limited budgets and staffing, customer burnout, sales distrust, changing buyer habits, etc.--and making changes to their Reference Programs that have a significant impact on their businesses.

Can't make one or more of the teleconference dates? No problem. We'll provide free MP3 downloads to those who register.

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Blasting Through Inertia
1pm EST
Wednesday, June 30, 2010

Jackie Breiter, Vice President, Global Customer Success & Flagship Programs, CA will describe how her customer flagship and customer success teams are taking a more strategic role at CA, and how she is freeing up their time to do so by implementing a self service platform to relieve their teams from time consuming "butler service."
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Blasting Through Inertia
1pm EST
Wednesday, June 30, 2010

Jackie Breiter, Vice President, Global Customer Success & Flagship Programs, CA

A talented executive, Jackie will describe how her customer flagship and customer success teams are taking a more strategic role at CA, and how she is freeing up their time to do so by implementing a self service platform to relieve their teams from time consuming "butler service." You’ll learn:

  • How she energized her teams.
  • How they determine what time wasting activities their team can STOP doing.
  • How they get sales support for the initiative, plus executive support.
  • How they are implementing these programs to makes sure they get done and don’t languish.
  • Setting milestones.
  • Lessons learned-so you can keep getting better.

Making an Impact on Sales
1pm EST
Tuesday, July 20, 2010

Tom Robson, Marketing Manager, Qwest Communications and Jill Shaul, Marketing Manager, Cisco will discuss a program award winner (Marketing Leadership Council award for Tom's program) and an award finalist (ITSMA nomination for excellence in Sales Enablement for Jill's program) that are having a dramatic impact on sales effectiveness at their firms.
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Making an Impact on Sales
1pm EST
Tuesday, July 20, 2010

Tom Robson, Marketing Manager, Qwest Communications and Jill Shaul, Marketing Manager, Cisco

Tom and Jill will discuss a program award winner (Marketing Leadership Council award for Tom's program) and an award finalist (ITSMA nomination for excellence in Sales Enablement for Jill's program) that are having a dramatic impact on sales effectiveness at their firms.

Learn how they

  • Overcame challenges in implementing the program.
  • Established metrics and program milestones.
  • Gained executive and sales support.
  • Achieved measurable results.

Customer Integration Power: How to Multiply the Impact of References
1pm EST
Tuesday, August 17, 2010

Wally Thiessen, Manager, Customer Programs, SAS Institute Canada and Bill Lee, President, Customer Reference Forum will discuss how reference programs can partner with other customer engagement efforts to dramatically leverage the effectiveness of customer references. By themselves, reference programs often struggle with creating a real impact on sales and marketing. But combined with other customer engagement programs, they can have a much more far reaching impact.
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Customer Integration Power: How to Multiply the Impact of References
1pm EST
Tuesday, August 17, 2010

Wally Thiessen, Manager, Customer Programs, SAS Institute Canada and Bill Lee, President, Customer Reference Forum.

Wally and Bill will discuss how reference programs can partner with other customer engagement efforts to dramatically leverage the effectiveness of customer references. By themselves, reference programs often struggle with creating a real impact on sales and marketing. But combined with other customer engagement programs, they can have a much more far reaching impact.

Learn how reference programs that are well integrated:

  • have increased the level of overall customer engagement with their firms.
  • contributed to the restoration of customer repurchase rates.
  • multiplied productivity or "customer events" due to robust cross participation by key customers in various customer engagement efforts.
  • improved social media lead generation efforts.
  • are helping to combine social media community efforts with in-person community activities for much more powerful relationships with key customers.

Register >>