Summit on Customer Engagement
Fall 2009

Featured Presenters and Panelists

Co-Keynote

Customer Engagement at the Decision-Maker Level

Tim Thorsteinson,
President, Broadcast Communications Division,
Harris Corporation

Sean Geehan,
Author, C-Level Guide to Transforming Your B2B Business; CEO and Founder, Geehan Group

General Session
& Strategy Track

Customer Reference
Program Track

Customer Communities
& Social Media Track

Understanding the Value of Customer Engagement
	Laura Ramos Vice President and Principal Analyst, Forrester
How to Engage a Senior Executive Customer: A Fireside Chat with Daniel Crain, former CTO, Brocade
	Daniel Crain, former CTO, Brocade; COO of Global Systems, Morgan Stanley; and EVP of StorageApps

OK, We Know How Decision-Making Customers Want Us to Engage With Them. Now What?
A Panel of Senior Marketing Executives

Jeff Tinker
Senior Vice President, Wholesale Product and Market Strategy, Wells Fargo

Asim Zaheer
Vice President, Global Product and Competitive Marketing, Hitachi Data Systems

John Pasquarette
Vice President, Product Marketing – Software
National Instruments

AmerisourceBergen: Implementing Customer References 2.0 Strategically
	Vicki Cooney Vice President, Market Development, AmerisourceBergen
Infor: Building a Strategic, Data Driven Business Model For It's Customer Reference Program
	Abby Atkinson Senior Director, Infor

EMC: Meeting the Needs of Customers, Sales and Marketing - A Repeatable and Scalable Approach to Customer References
	a panel discussion led by Chris Lucas, Peter Ross and Karen Nunes of EMC's Studio E Customer Reference Team.
National Instruments: Engaging Executive Decision Makers with it's Customer Reference Program
	Sugato Deb Director of Emerging Markets & Partnerships, National Instruments
Kronos: Getting Key Customers to Reference With an Early Adopter Program
	Jack Ferres Senior Manager, Customer Marketing, Kronos

Citrix Systems: How Communities Foster Innovation at Citrix
	Chris Fleck Vice President of Community and Solutions Development Citrix Systems
National Instruments: Marshalling Communities to Create Customers for the Future
	John Pasquarette Vice President, Product Marketing – Software National Instruments

Microsoft: Building a Community of CIO Customers
	Connie Dean Director, Customer Advocacy, Microsoft
SAS Institute (Canada) Inc.: Integrating Customer Programs to get Broad Customer Engagement
	Wally Thiessen Manager, Client Development, SAS Institute (Canada) Inc.
Intel: How Intel Integrates References and CABs into its Social Media Efforts - On a Tight Budget
	Rhett Livengood Chief Reference Officer, Intel
AT&T: Taking a Customer Advisory Council Virtual
	Catherine Gibson-Green Program Director, Customer Advisory Councils, AT&T

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