Our Sponsors

Arrival Day: Monday, October 19

7:00 - 9:00pm

Opening Cocktail Reception

Day One: Tuesday October 20

7:30am-8:30am	Breakfast
	General Session: The strategic role of Customer Engagement programs Presentations and panels by senior executives on why key-customer engagement programs - including References, Advisory Boards, Executive Forums, Customer Communities and others - are increasingly important to senior executives.
8:30am	Welcome and introduction Bill Lee, President, Customer Strategy Group
9:00am	Customer Engagement at the Decision-Maker Level
10:00am	How to Engage a Senior Executive Customer: A Fireside Chat with Dan Crain, former CTO, Brocade
11:00am	OK, We Know How Decision-Making Customers Want Us to Engage With Them. Now What? A Panel of Senior Marketing Executives
12:00pm-1:30pm	Networking Lunch		Executive Luncheon
1:30pm	Understanding the Value of Customer Engagement		Executive Forum Explore Creative Ways to Leverage Key Customer Relationships Read More
	Implementation Sessions Case studies from leading Customer Engagement executives and managers, on how to shape tactics to achieve critical strategic goals.
	Track A: Customer Reference Programs Track B: Customer Communities and Social Media
2:30pm	Infor: Building a Strategic, Data Driven Business Model For It's Customer Reference Program AT&T: Taking a Customer Advisory Council Virtual
3:30pm	National Instruments: Engaging Executive Decision Makers with it's Customer Reference Program Microsoft: Building a Community of CIO Customers
4:30 - 6:00pm	Network Cocktail Event: Sponsor Appreciation and Contest

Day Two: Wednesday, October 21

7:30am-8:30am	Breakfast
8:30am-12:00pm	Implementation Sessions
	Track A: Customer Reference Programs Track B: Customer Communities and Social Media
8:30am	AmerisourceBergen: Implementing Customer References 2.0 Strategically National Instruments: Marshalling Communities to Create Customers for the Future
9:30am	Kronos: Getting Key Customers to Reference With an Early Adopter Program Citrix Systems: How Communities Foster Innovation at Citrix
10:30am	EMC: Meeting the Needs of Customers, Sales and Marketing - A Repeatable and Scalable Approach to Customer References SAS Institute (Canada) Inc.: Integrating Customer Programs to get Broad Customer Engagement
11:30am-12:30pm	Networking Lunch
	Track A: Customer Reference Programs Track B: Customer Communities and Social Media
1:30pm	Intel: How Intel Integrates References and CABs into its Social Media Efforts - On a Tight Budget
2:30pm - 4:00pm	Peer Exchange

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