AT&T: Taking a Customer Advisory Council Virtual
by Catherine Gibson-Green, Program Director, AT&T Customer Advisory Councils, AT&T
High travel costs, increasingly busy executive schedules, decreasing windows of available time. It's getting difficult to put Customer Advisory Councils, Executive Forums and other live customer meetings together. Catherine will present a detailed case study on her team's experience in converting a 2-day live meeting of AT&T's Asia Pacific Council into a 4-hour virtual meeting, using Cisco and AT&T's hi-definition “telepresence” platform. She'll show specifically what worked, what fell short, lessons learned, and discuss how virtual meetings can best fit into an advisory council format. She'll also show how the experience has caused fruitful rethinking at AT&T about the value of Advisory Councils, both from the customer's standpoint and AT&T's.