EMC: Meeting the Needs of Customers, Sales and Marketing - A Repeatable and Scalable Approach to Customer References
A panel discussion led by Chris Lucas, Peter Ross and Karen Nunes of EMC's Studio E Customer Reference Team
Learn about and discuss how Studio E, EMC’s Customer Reference Community and Reference Team Members take a unique approach to balance the needs of customers, sales and marketing to deliver a repeatable scalable approach to recruiting reference customers, nurturing reference customers and fulfilling reference requests from sales and marketing stakeholders.