Case Study: How Intel Integrates References and CABs into its Social Media Efforts - On a Tight Budget

There is a great deal of hype about what social media can achieve, but very little actual experience - particularly from B2B firms.  Rhett will share two plus years of experience connecting key customers with Intel's respected community and social media programs – on a small budget. You'll learn:

• How Intel integrates and leverages references and advisory boards, using the firm's social media platforms;
• What is the business value of such efforts? Rhett will bring valuable ROI data.
• Tips, tricks on what works, what doesn't, plus a special “5 biggest blunders” to avoid, all based on real world experience.
• How to build a business model for integrating references and advisory boards with social media that resonates with senior executives.