AmerisourceBergen: Implementing Customer References 2.0 Strategically

AmerisourceBergen's recently formed Customer Reference Program was underutilized by sales and under-engaged by customers. She'll show how her team performed gap analyses, established goals, recruited executive support and implemented version 2.0 of the program to substantially increase sales usage and customer recruitment and engagement. In the process, she'll show how she transformed the Reference Program into an integral part of the health services provider's Customer Experience strategy.