How to Engage a Senior Executive Customer:
A Fireside Chat with Dan Crain, former CTO, Brocade
Dan, who is former CTO at Brocade, COO of Global Systems, Morgan Stanley, and EVP of StorageApps, is the buyer - and the customer reference, and the advisory board member, and the customer community member, etc - any technology firm would like to have. Dan has also run such customer engagement programs within his own operations. He brings a terrific – sometimes contrarian - perspective to the issue of how companies often get customer engagement wrong, and how to get it right.