Kronos: Getting Key Customers to Reference With an Early Adopter Program
by Jack Ferres, Senior Manager, Customer Marketing, Kronos
No customer is more important than adopters of your newest technology and solutions - particularly when you have a long sales cycle in a tough economy. Jack will show how the Kronos' Reference Program developed a creative Early Adopter program to get key customers using Kronos' new technology, and then get them referencing quickly. Jack will bring key tools used to implement the program, including the Early Adopter agreement, metrics used to gauge success, and more.