John Pasquarette
Vice President, Product Marketing – Software, National Instruments
John has spent the majority of his 18 years at National Instruments in software marketing. As software marketing Vice President, he and his staff have led the evolution of the company’s flagship product – LabVIEW – from a virtual instrumentation tool into new application areas and industries, including embedded design and development, math and signal processing, and advanced control. In addition to LabVIEW, John is responsible for all of the company’s application software tools, the customer education and user certification efforts, and software maintenance and service programs. In recent years, John spear-headed the company’s efforts developing an extensive software subscription business and major account focus through volume licensing strategies. With more than 11 years in Software Marketing at NI, he has led numerous new product and service introductions, including LabWindows/CVI, TestStand, Measurement Studio, IVI Interchangeable Virtual Instrument technology, and LabVIEW 8 platforms.
From 2003 to 2005, John worked in NI’s R&D department, helping lead the product strategy and roadmap for the LabVIEW software platform, including the development of LabVIEW SignalExpress, an interactive environment for benchtop instrument control and data logging.
From 1999 to 2003, John led the development and business strategy behind ni.com, the award-winning National Instruments Web site. During this period of tremendous growth and investment, John led the introduction of e-commerce capabilities, end-user profile registration, the NI Developer Zone technical community site, and the company’s heavily-trafficked support forum technology.
John joined National Instruments in 1990 after graduating cum laude from Texas A&M University, where he received his Bachelor of Science in Electrical Engineering. During his tenure at NI, he has led the company’s recruiting and university outreach efforts at Texas A&M, and created the National Instruments Endowed Scholarship at Texas A&M, a company-wide employee-funded scholarship donation to the Texas A&M Dwight Look College of Engineering. During his time on the Web team and in R&D, John accumulated 8 technology patents.
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