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Summer Teleconference Series |
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Sponsors Conference Calls Unlimited Join us for the third and final teleconference in our summer series on customer reference management. TOPIC: Metrics for Impressing the Toughest Executive FEE: $49 What's important to measure and why? What are some specific metrics reference programs are using? Where do you find the data? What level of granularity is useful? How do you present them to execs? Qualitative metrics vs. quantitative. Our panelists will be Gayle McClary, Senior Director, Global Customer References and Global Customer Programs at Oracle, and Barbara Krasner, Director, Customer Advocacy Marketing at Lucent Technologies. Gayle and Barb will provide practical, real world answers to these important and difficult issues. To register, please click here. To be kept informed of future teleconferences, please click . |
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