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2011 CUSTOMER REFERENCE PROGRAMS SURVEY
Learn how leading reference programs:
- Are organized
- Allocate budgets and headcount
- Establish growth targets
- Leverage social media
- Interface with and incent sales
- Reward customers
- Measure the value of their programs
- Design and implement the reference management system they use
- and much more...
Based on a survey of more than 70 reference programs (taken by leaders of company-wide programs or leaders of relatively autonomous programs for business groups within a larger enterprise).
Purchase options:
- Executive Summary - $99
Includes analysis of selected data on reference program budgets, activities and responsibilities, metrics, organizational positioning, size of reference pool, reference management tools, integration with sales and more
- Executive Summary plus Full Analysis Pack - $299
Includes all responses to all 64 questions, broken out by company size when relevant
- Executive Summary plus Full Analysis Pack plus the 2010 Survey Report - $374
Includes the above plus complete report from 2010 report for comparison purposes
- For attendees of the 2011 Summit on Customer Engagement: All of the above - $99
Refund Policy: If not completely satisfied with any items purchased, you may receive a full refund within 30 days of purchase.
STATE OF THE PROFESSION 2011
Contains a complete description of all presentations, panels and workshops from the 2011 Summit on Customer Engagement. Learn how leading customer reference, customer communities and social media programs from top firms such as Salesforec.com, Hitachi Data Systems, Cisco, SAP, Siemens, F5 Networks, Citrix Systems and other top firms are making an impact. You?ll learn how they are building reference communities, leveraging social media, creating compelling customer video, building global reference programs, developing collateral that sells based on the most current research, and more. For those just starting a customer reference program, we have a presentation just for you.
Contents:
Opening Remarks: The Hidden Wealth of Customers
Keynote: Game Changing Customer Engagement in the Age of Facebook
General Session & Strategy Track:
- From Best Kept Secret to Top of Mind: How Hitachi Data Systems Leverages Customers to Grow Mind Share and Market Share
- Panel on Influencer Marketing
Customer Reference Program Track:
- Beyond the Case Study: How F5 Gets References Involved in the Total Business
- Using the Power of Video to Engage Customers
- Getting to State of the Art in Measuring Customer Reference Programs
- Getting Sales Buy-In For a Reference Program by Enlisting Executive Support
- Putting all the Wood Behind One Arrow: Transforming the Citrix Reference Program
- Starting a Customer Reference Program
Customer Communities & Social Media Track:
- Creating Product Leadership Through Industry Customer Councils
- How Customer Communities Accelerate Demand Generation in the New World
- Social Media and the New Role of Customer Reference Programs
- Turning Influencers Into Advocates: How Microsoft Leverages Advocacy & Listening to improve and Grow Globally
Purchase options:
- 2011 Report - $249
- 2011 Report plus 2010 Report - $349
- For attendees of the 2011 Summit on Customer Engagement: All of the above - $99
Refund Policy: If not completely satisfied with any items purchased, you may receive a full refund within 30 days of purchase.
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