-- Hotel Discount About to Expire.
If you haven't already booked a hotel room, please do so right away. Our room block discount is set to expire on March 9 (Thursday). Call 1-877-WHOTELS (946-8357) -- please identify yourself as a participant in Customer Reference Forum to get the group discount.

If you haven't yet registered for the event, please click here to do so.

-- Get Up Close and Personal with Leaders in Reference Management.
Early registration ended last week, so it's still early in the process - but even so the list of great firms sending leaders in this field is already awesome. Please see below. And keep in mind that many of these firms are sending multiple representatives, such as HP (7), Intel (6) and Oracle (4).

-- Spotlight Presentation.
Hyperion's Julie Seltzer Firsty will lead a breakout group on "Generating Ultimate Word-of-Mouth with Telereferences.” Her reference program is doing a pretty amazing job of attracting marquee customers, including Booz Allen Hamilton, Radio Shack, Pepsi, Hyatt, Virgin, H&R Block, and TV Guide. She'll let us in on how telereferences makes this easier.

For more on presenters and the schedule, please click here.

That's it for now. Stay tuned for an interview with Allison Saget, author of The Event Marketing Handbook (which just went into a second printing). She'll be leading our Birds of a Feather roundtables, in which you'll have the opportunity to get your most pressing issues addressed by a room full of top leaders in the field. She'll have some tips on how to best take advantage of this terrific opportunity.

Hope to see you in San Francisco!

My best,
Bill

CURRENT LIST OF COMPANIES ATTENDING THE MARCH 29-31 CUSTOMER REFERENCE FORUM (as of March 2).
Boorland
Citrix Online
Citrix Systems
Conference Calls Unlimited
DataFlux Corporation
Diebold
EMC
Epicor Software Corporation
Hewlett Packard
Hitachi Data Systems
Hyperion
IBM
ILOG Inc
Informatica
Intel
Kronos
Lucent
Mercury
NCR (Teradata)
Novell
Oracle
Progress Software Corporation
Quantum
SAP
Selectica Inc.
SumTotal Systems
UGS
WebEx Communications
Wyse Technology