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Master Class Series
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“Going into it the Making Customer References and Social Media a Marriage Made in Heaven class, I was not sure what I would get out of it but the topic was excellent and so were the presenters! I continue to learn so much about this topic and your organization has been pivotal in that for me. Well done and thanks again!”

Gene Holland - Customer Advocate Manager, Maxwell Systems, Inc. - Complete Construction Software Solutions


Home / Master Class Series on Customer Reference Programs

“References are a powerful marketing weapon... Although every company knows that, most companies have a lax approach to managing them.”
Marc Benioff, CEO, Salesforce.com


“Excellent webinar today. Perfect timing to help me address some of the growing pains we are expressing as a fast growing, fast moving organization.

We have two people managing reference activities worldwide so it's invaluable for me to have experts validate some of the things we are doing to continue to make our customer reference program successful!

Thanks for doing what you do!”
Rosalyn Drake, Customer Reference Manager, Veeam Software


Update: Our next Master Class will be Maximizing The Impact Of Your Limited Time And Resources, an essential skill for any manager and executive today, especially those running customer reference programs. It will be led by Rhett Livengood, Director of Enterprise Solution Sales Development, Intel Solution Services, Software and Solutions Group and Steve Norall, President and Co-Founder, TechValidate.

register The Master Class Series on Customer Reference Programs will give you the concepts and tools you need to make sure your customer reference program rocks. Join us, starting October 31, for a monthly series providing you with a comprehensive view on building a state-of-the-art customer reference Master classprogram—everything from gaining executive support and establishing the value of your program to tips on reference management systems, the latest techniques in customer video, social media and mobile applications for reference programs, and more.

We'll also have a free session on starting a reference program, with special emphasis on reference programs for small companies.

We'll bring the same level of expertise that we've provided the reference community for nine years now, as Master classthe world's most respected source of knowledge and best practices for customer reference and advocacy programs.

  • Learn from highly experienced customer reference experts.
  • Attend as many as you like: all of them (at a rock-bottom price) or just a few.
  • If you're also attending the 2013 Summit on Customer Engagement, attend the monthly series for free.
The value we provide members of the Customer Reference Forum community

Listen at Your Convenience

We'll record all sessions and provide them to registrants, so you can listen at your convenience.

Master Class Schedule

All teleconferences will start at 1 pm EDT.
  • October 31: Seven Things Every Customer Reference Program Must Do To Succeed
  • December 6: Establishing The Value Of Your Program And Gaining Executive Support
  • January 23: Powerful Technologies That Dramatically Leverage Customer References
  • March 25: Lead & Reference Generation: How to Build and Maintain your 'Dream Reference Pipeline.'
  • April 10: State-Of-The-Art Customer Reference Content Creation
  • April 24: Reference Technology Best Practices
  • May 22: Making References And Social Media A Marriage Made In Heaven
  • June 19: Integrating References With Other Key Customer Programs
  • August 21: Maximizing The Impact Of Your Limited Time And Resources
  • October 9: Creating A Global Customer Reference Programs

Free Special Session:

February 6: Customer Reference Fundamentals for Emerging Programs
To register for this free class, please click.

To register

The fee for the full series (10 teleconferences): $99 ($49 for subscribers to our newsletter). That's less than $10 per teleconference (or $5 if you're a subscriber!).
Please note that either fee is fully refundable if you register for the 2013 Summit on Customer Engagement.
register