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The Customer Reference Forum Hall of Fame was established in 2012 to recognize exceptional customer reference executives and mangers who have achieved superb results in their programs, and who also have made exemplary contributions to the customer engagement community.

Abby Atkinson, Senior Director, Ambassador Reference Program, Infor
A Charter Member of the CRF Hall of Fame, Abby has revolutionized the way customer reference programs are measured and positioned as strategic assets to senior management. For example, she has successfully demonstrated the impact of her program on sales productivity, and introduced sophisticated customer advocacy planning to help ensure the success of new product launches. Abby is a member of the CRF Advisory Board and chairs the CRF Metrics Special Interest Group (SIG). She has presented several times at the Summit on Customer Engagement and Customer Reference Forum.

Rhett Livengood, Director of Marketing, Intel® Solution Services, Software and Solutions Group, Intel Corporation
A Charter Member of the CRF Hall of Fame, Rhett?s program has consistently been at the very leading edge of customer advocacy for B2B firms. Rhett has successfully integrated Intel?s customer advocacy programs into its social media and demand generation programs, making them among the most sophisticated and effective in the world. Rhett is member of the CRF Advisory Board and and has presented numerous times at the Summit on Customer Engagement and Customer Reference Forum. No one in the community is more generous with his time and talents.

Wally Thiessen, Manager, Customer Engagement Marketing, SAS Institute (Canada) Inc.

A Charter Member of the CRF Hall of Fame, Wally has pioneered new ways to realize the extensive, often untapped wealth customer advocates can create for firms. For example, when SAS Canada was beset by declining customer retention rates, he and his team recruited and organized 250 Customer Champions to help address the issue, by forming an Executive Committee, organizing peer to peer events in more than 20 cities around the country, setting agendas, selecting speakers, presenting themselves, participating in an online forum, contributing to an eNewsletter that Wally and his team created, and more. Result: retention rates were restored. Wally is member of the CRF Advisory Board and and has presented at the Summit on Customer Engagement.