Who's attending? Join customer reference and advocacy professionals from our broadest range of exciting firms yet—ranging from respected enterprise level firms to innovative growth firms–such as IBM, Jive Software, GE Healthcare, Amazon Web Services, AmerisourceBergen, Intel, Workday, Ceridian, Oracle, Box (formerly Box.net), Cisco, NetApp, KACE (acquired by a Fortune 100 firm), Microsoft, Mutual Mobile, OpenText, Responsys, Red Hat, NetIQ, Motorola Solutions, Aprimo, QlikTech and many more.
Keynote: The Power of Customer Engagement and Advocacy—Up to the C-Suite
By Chuck Ball, SVP of Health Systems, AmerisourceBergen, and
Sean Geehan, Author, The B2B Executive Playbook More info
Now in our ninth year, the Summit on Customer Engagement (formerly the Customer Reference Forum) brings together leading customer reference and related advocacy professionals from top firms around the world.
Traditional marketing is increasingly under siege. In one widely reported survey, three in four CEOs said that Chief Marketing Officers lack business credibility and the ability to generate sufficient business growth. There is a growing realization that customer advocacy–in which your customers market, sell and even help develop solutions for you–will replace the old branding, advertising, PR and marketing communications approach.
The 2013 Summit will place you right at the center of this changing of the guard in marketing and sales, with presentations by the practitioners and professionals who are making this happen.
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