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Home / 2013 Summit on Customer Engagement

About the 2013 Summit
5 Things Customer Reference Programs Must Do

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Video Testimonials

Testimonials on our Events

Participants talk about the value that we provide

March 5-6, 2013
Sofitel Hotel, Redwood City, CA USA
Just south of San Francisco
Opening reception, March 4, 7pm

Our theme: Customer References and the New Marketing

Getting Budget to Attend

Here's what makes us different, and why your investment in attending the Summit will reap high-value returns.

Who's attending?
Join customer reference and advocacy professionals from our broadest range of exciting firms yet—ranging from respected enterprise level firms to innovative growth firms–such as IBM, Jive Software, GE Healthcare, Amazon Web Services, AmerisourceBergen, Intel, Workday, Ceridian, Oracle, Box (formerly Box.net), Cisco, NetApp, KACE (acquired by a Fortune 100 firm), Microsoft, Mutual Mobile, OpenText, Responsys, Red Hat, NetIQ, Motorola Solutions, Aprimo, QlikTech and many more.

Keynote: The Power of Customer Engagement and Advocacy—Up to the C-Suite
By Chuck Ball, SVP of Health Systems, AmerisourceBergen, and
Sean Geehan, Author, The B2B Executive Playbook
More info

Now in our ninth year, the Summit on Customer Engagement (formerly the Customer Reference Forum) brings together leading customer reference and related advocacy professionals from top firms around the world.

See what happened at our last Summit.

Traditional marketing is increasingly under siege. In one widely reported survey, three in four CEOs said that Chief Marketing Officers lack business credibility and the ability to generate sufficient business growth. There is a growing realization that customer advocacy–in which your customers market, sell and even help develop solutions for you–will replace the old branding, advertising, PR and marketing communications approach.

The 2013 Summit will place you right at the center of this changing of the guard in marketing and sales, with presentations by the practitioners and professionals who are making this happen.