Resources for Customer Reference Professionals
Customer Reference Forum® is a community of customer reference professionals and customer reference managers from many of the leading corporations in the world.
2010 Forum
Our Sponsors
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Big Sky Communications
Big Sky Communications designs and executes highly effective Customer
Reference Programs. For more than 14 years, Big Sky has worked with
industry leaders such as Adobe, Apple, Fujitsu Computer Systems, HP,
Microsoft, Netscape, NetApp and Sun Microsystems, among others. Based on
real-world, hands-on experience, our best practices take our clients'
programs to the next level. We understand the nuances in working with
our clients' customers in a variety of industries and organizational
levels -- from C-level executives to line-level managers and others. Big
Sky is committed to developing and strengthening customer relationships
and enables its clients to successfully and innovatively leverage
customers for marketing, PR, sales, and other strategic initiatives. For more information, visit
www.bigskypr.com or call 408-436-3900.
inEvidence
inEvidence helps clients unleash the potential of their customers; elevating the use of customer references from a tactical marketing activity to a measurable business tool.
We live, eat and breathe reference programs, working with a range of companies that differ in size, industry, structure and culture. We work closely with other reference industry experts both in Europe and the United States to ensure we are ahead of the game, with a team comprised of reference specialists that have worked across industry sectors and with several of the world's leading innovators.
Put simply, we love what we do (and it shows). For more information, please visit our website at www.inevidence.co.uk.
Mainstay Partners
Mainstay Partners helps companies create, capture and communicate value from their IT investments. Our services help technology providers deliver clear and fact-based analyses of the projected or captured benefits of their solutions. We also work with senior business leaders to make tough decisions on managing their technology assets and improving their company's performance, focusing on overall strategy and measuring results. Our Value Engineering Services include: *Pre-investment ROI Assessment, *Post-investment Benefits Realization, *Solutions Toolkit, *Commissioned White Papers and development of other marketing tools.
For more information, visit mainstaypartners.net.
Metia
Metia has successfully managed customer advocacy programs for global technology companies for more than 15 years. Through our offices in Seattle, London, New York, Sydney and Singapore, we deliver structured, repeatable and measurable customer reference programs that turn word-of-mouth advocacy into a strategic marketing force.
Our comprehensive offering includes everything from building a referral pipeline to managing customer participation and creating effective customer evidence materials for print, online, and interactive media. Metia can also offer the services of our public and analyst relations teams, and call on wide range of experience in building innovative software tools and digital marketing solutions focused on the customer reference process. For more information, visit metia.com.
Point of Reference
Point of Reference is a provider of hosted reference management technology and outsource services. We offer an array of options to address challenges at all stages of the reference program lifecycle: Identify & Recruit, Capture & Leverage, Update & Maintain.
ReferenceStor, a one-stop shop for all things reference, is a web-based reference management system that aggregates all your reference related content, tracks all reference activities, and provides actionable metrics that demonstrate the value of your Customer Reference Program.
To preserve, protect and make immediately available your most valuable sales resource---your customers---we build and host a library of unscripted, candid audio or video reference interviews (not to be confused with early-stage testimonials). Salespeople can easily search for and present the most relevant recorded reference insights to prospects in a few clicks.
We improve sales effectiveness, allow marketing to focus on higher value activities, and dramatically reduce the risk of reference burnout. For more information,
visit www.point-of-reference.com.
Projectline Services, Inc.
Projectline Services, Inc. is a consulting services firm dedicated to advancing innovation through integrated customer marketing and intelligent business solutions. We help our clients expand relationships with customers and glean the insights needed to make operations efficient and marketing effective.
Our Customer Engagement group uses real-world customers' experiences to drive the development and adoption of technology. We know that including customers throughout the product lifecycle makes for better products, more effective marketing, stronger sales, and longer lasting relationships. With particular expertise in customer evidence and references, technology adoption programs, customer advisory boards, and customer communities, our team has the talent and flexibility to deliver effective (and measurable) results, and the passion and commitment to share wholeheartedly in clients' missions.
For more information,
visit www.projectlineinc.com.
TechValidate
TechValidate is a web-based software platform that allows technology vendors to unlock the 90% or more of their customer base that does not participate in traditional customer-referencing activities. Our platform enables vendors to rapidly collect financial and operational data from customers and instantly generate targeted, fact-based marketing and sales collateral. TechValidate amplifies and streamlines existing customer referencing programs by finding new reference prospects and by creating more real-world proof from customers who normally would not be a reference. Over 30 technology vendors use TechValidate, including 3PAR, Data Domain, F5 Networks, and Quantum. For more information, visit us at www.techvalidate.com/corporate.
Interested in Sponsoring?
"The opportunity to showcase our expertise at Customer Reference Forum has allowed us to move many existing conversations forward and initiate quite a few new dialogues. It's been well worth the investment."
David Sroka, CEO, Point of Reference
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For more information about the US event and specific opportunities for sponsorships, as well as relevant information from previous Customer Reference Forum events in the US, see below or email us.