Resources for Customer Reference Professionals
Customer Reference Forum® is a community of customer reference professionals and customer reference managers from many of the leading corporations in the world.
The Tribalization of Business: The Art and Science of Building Successful B2B Communities
by Dean Hidalgo, Director of Industry and Customer Marketing, TIBCO and Francois Gossieaux, Co-founder and Partner, Beeline Labs
Based on the research project performed yearly by Deloitte and Beeline Labs, Dean and Francois will show what determines success for business communities and how to measure progress, along with tips on how best to incorporate customer references into the mix. One key finding is that there is little difference between what makes communities successful in B2B environments as opposed to B2C—because as Francois says “interactions happen between people, not between Bs and Bs or Bs and Cs.” Results of the 2009 Tribalization of Business study will be made available to attendees free of charge.