Resources for Customer Reference Professionals

Customer Reference Forum® is a community of customer reference professionals and customer reference managers from many of the leading corporations in the world.

With the rapid rise of social media, community marketing is increasingly important to a firm's sales, marketing and branding efforts. Customers are seeking out their own sources of information about vendors, bypassing the usual one-way communications through traditional media. This presidents a superb opportunity for firms to move their customer references into the conversation, and for customer reference programs to play a more strategic role in the process.

You'll learn what community marketing is, why it is increasingly critical, how reference programs will play a central role in such programs, and what reference managers need to do to prepare for this. Panelists will include Jamie Greeney of salesforce.com and Intel’s Rhett Livengood.