Resources for Customer Reference Professionals
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Workshop: The Nuts and Bolts of Using Video to Create Compelling Customer Content
by Rhett Livengood, Chief Reference Officer, Intel and Diane Davidson, Program Manager, Customer Success Programs, Cisco WebEx
With the rise of social media, video is becoming an increasingly important tool for disseminating customer content. Diane will lead a workshop on how to make the move to video vs. more traditional written and/or audio customer case studies.
You’ll emerge with a deeper understanding of such issues as:
- When, why, and where to use video.
- What are the options for video creation including length (90 seconds, 3-4 minutes, 5-7 minutes, or longer)?
- What production styles are appropriate and when (from Flip camera to high end)?
- How do you manage factors such as costs, and video shelf life.
- How do you determine what customers are good video candidates?
- Where do you publish your video beyond your corporate website?
- How do you justify the costs and get a reasonable to excellent return on your video investments?
During this presentation, Diane will also demo an interactive tool that utilizes all types of customer assets (written, video, and audio) to educate and stimulate interest from prospects and customers.