Francois Gossieaux, Co-founder & Partner, Beeline Labs.
Through his role as a co-founder and partner at Beeline Labs, a boutique marketing innovation strategy firm (http://www.beelinelabs.com ) that works with clients such as FedEx, Microsoft, EMC, Sapient, Dassault Systemes, Intuit, Sun, and many other leading brands, and his role as a Senior Fellow and Board Member at the Society for New Communications Research (SNCR), Francois has developed rich expertise in how the social in business has fundamentally changed most core business processes. Prior to joining SNCR, he received the prestigious Individual 2007 Excellence in New Communications Award from the Society.
Prior to Beeline Labs, Francois was a marketing executive at a number of product startups, including eRoom Technology, a collaboration software company, which was sold to Documentum in 2002 (making it the largest M&A transaction in the software industry that year), where he spent 5 years leading marketing, product management and strategy. He also worked in senior marketing positions for larger companies like Agfa, a Division of Bayer, and Stratus Computers.
Francois has a long history with online and marketing – having implemented an Intranet for a large multinational in the early 90's; and being the organizer of the first large scale virtual event – InterAct'96 – with Time Magazine and Infoworld (drawing over 40,000 attendees). He has used blogs for grassroots political and environmental activities. ). He holds an MSEE from the University of Gent (Belgium) and a graduate degree in Management and Administration from Harvard University.
He is the co-author of the upcoming book: The Hyper-Social Organization, http://bit.ly/3I2hvI.
To stay informed of the 2010 Customer Reference Forum, please click here.