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2008 Forum

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Our Sponsors

Big Sky Communications
Big Sky Communications designs and executes highly effective Customer Reference Programs. For more than 12 years, Big Sky has worked with industry leaders such as Adobe, Apple, Fujitsu Computer Systems, HP, Microsoft, Netscape, Network Appliance and Sun Microsystems, among others. Based on real-world, hands-on experience, our best practices take our clients' programs to the next level. We understand the nuances in working with our clients' customers in a variety of industries and organizational levels -- from C-level executives to line-level managers and others. Big Sky is committed to developing and strengthening customer relationships and enables its clients to successfully and innovatively leverage customers for marketing, PR, sales, and other strategic initiatives. For more information, visit www.bigskypr.com or call 408-436-3900.

Boulder Logic
Boulder Logic Reference Manager is the leading hosted solution specifically designed for managing all areas of an enterprise customer reference program. With advanced search, workflow and reporting features, it provides a simple way to track customer-to-prospect interactions and creates a single location for sharing all types of customer reference deliverables.

Companies with complex products and selling cycles rely on Boulder Logic for an easy to deploy, highly customizable enterprise solution that can be integrated into existing environments. A partial list of our current clients includes Microsoft, Network Appliance, VeriSign and Mercury. Initial implementations are completed in thirty days, allowing for a rapid return on investment. Boulder Logic is headquartered in Boulder, Colorado.

We can be reached at: Toll free: 800-715-1910 or +1,720-204-1042 email: info@boulderlogic.com or website: www.boulderlogic.com

inEvidence
Part of the Bell Pottinger group, inEvidence, helps clients to unleash the potential of their customers; elevating the use of customer references from tactical marketing activities to measurable business tools that can be directly linked to a company’s growth and financial goals. We live, eat and breathe reference programmes, working with a range of companies that differ in size, industry, structure and culture. We work closely with reference industry experts both in Europe and the United States to ensure we are ahead of the game, with a team comprised of reference specialists that have worked across industry sectors and with several of the world's leading innovators.

Put simply, we love what we do (and it shows). For more information, please visit our website at www.inevidence.co.uk.

Mainstay Partners
Mainstay Partners helps companies create, capture and communicate value from their IT investments. Our services help technology providers deliver clear and fact-based analyses of the projected or captured benefits of their solutions. We also work with senior business leaders to make tough decisions on managing their technology assets and improving their company's performance, focusing on overall strategy and measuring results. Our Value Engineering Services include: *Pre-investment ROI Assessment, *Post-investment Benefits Realization, *Solutions Toolkit, *Commissioned White Papers and development of other marketing tools. For more information, visit mainstaypartners.net.

Metia
Metia has successfully managed customer reference programs for global technology companies for more than 15 years. Through our offices in Seattle, London, and Singapore, we deliver structured, repeatable-and measurable-customer reference programs that turn word-of-mouth advocacy into a strategic marketing force. Our comprehensive offering includes everything from building a referral pipeline to managing customer participation and creating effective customer evidence materials for print, online, and interactive media. As a division of Metia Marketing, we can also offer the services of Metia Influence, for public and analyst relations, and call on Metia Software for innovative software tools and digital marketing solutions. For more information, visit metia.com.

Point of Reference
Point of Reference is a provider of hosted reference management technology and outsource services. We offer an array of options to address challenges at all stages of the reference program lifecycle: Identify & Recruit, Capture & Leverage, Update & Maintain.

ReferenceStor, a one-stop shop for all things reference, is a web-based reference management system that aggregates all your reference related content, tracks all reference activities, and provides actionable metrics that demonstrate the value of your Customer Reference Program.

To preserve, protect and make immediately available your most valuable sales resource---your customers---we build and host a library of unscripted, candid audio or video reference interviews (not to be confused with early-stage testimonials). Salespeople can easily search for and present the most relevant recorded reference insights to prospects in a few clicks.

We improve sales effectiveness, allow marketing to focus on higher value activities, and dramatically reduce the risk of reference burnout. For more information, visit www.point-of-reference.com.

Projectline Services, Inc.
At Projectline, customer evidence and customer reference program development is one of our core strengths. Our in-depth customer reference services include evidence program design and strategy, global field engagement and coordination, evidence production, and customer reference application.

Projectline employs best practices from around the world, helping companies create focused, efficient reference programs. Our team has the talent, flexibility, and range to deliver results that fulfill our clients' end goals, and our clients appreciate our ability to work strategically, creatively, and effectively.

In addition to our focus on customer evidence and customer reference programs, Projectline offers a host of services to support every aspect of a successful marketing program. Please visit www.projectlineinc.com for more information.

References-Online
References-Online is the leader in Reference Management Solutions and Services. First to market with a Reference Management Solution and the only vendor in this space that was started by a experienced Sales Executive, References-Online differentiates itself as the company that truly understands sales and brings to market the broadest suite of reference management solutions and services available today. References-Online is located in Denver, Colorado. www.references-online.com

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For more information about the US event and specific opportunities for sponsorships, as well as relevant information from previous Customer Reference Forum events in the US, see below or email us.

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