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2013 Summit
Long Live New Marketing

World's Best Customer Videos 2013

Box Winning Entry
The San Francisco Giants

PTC Winning Entry
The Thrill Seeker

What Happened at the 2013 Summit

Theme: Customer Advocacy and New Marketing


The Power of Customer Engagement and Advocacy—Up to the C–Suite
By Chuck Ball, SVP of Health Systems, AmerisourceBergen, and
Sean Geehan, Author, The B2B Executive Playbook

Winning The Marketing Revolution
by Lisa Arthur, Chief Marketing Officer, Aprimo

From Chasing References To Harvesting Advocates
by Katharyn White, Vice President, Marketing, IBM Global Business Services

Who Attended

Customer reference and advocacy professionals from our broadest range of exciting firms yet—ranging from respected enterprise level firms to innovative growth firms—such as IBM, Jive Software, GE Healthcare, Amazon Web Services, AmerisourceBergen, Intel, Workday, Ceridian, Oracle, Box, Cisco, NetApp, KACE (acquired by a Fortune 100 firm), Microsoft, Mutual Mobile, OpenText, Responsys, Red Hat, NetIQ, Motorola Solutions, Aprimo, QlikTech and many more.

Winners: President's Award

Best Presentation: General Session
From Chasing References To Harvesting Advocates, Katharyn White, Vice President, Marketing, IBM Global Business Services

Best Presentation: Breakout Session
Getting Serious About Reference Program Automation, Heather Watkins, Senior Manager of Customer Communities and Programs, Marketo

Best Deep Dive Workshop
Emerging and Next Generation Customer Content Creation, Amir Hartman, Mainstay Salire and Robin Hamilton, inEvidence

Winners: World's Best Customer Video Contest
Category: Budget $5,000 or less

Category: Budget greater than $5,000

See winning videos in right margin. Our judges included celebrity judges, Lisa Weber and Vince Poscente, along with the following members of our Advisory Board:
  • Rhett Livengood, Director, Worldwide Sales Development Intel Corporation, Enterprise Solution Sales, Intel
  • Liz Pedro, Customer Programs Manager, ShoreTel
  • Pascale Royal, Manager, Customer Success Marketing, Citrix
  • Wally Thiessen, Manager, Customer Success Marketing, SAS Canada
  • Rochelle Silveira, Sr. Manager, Customer Reference Marketing, NetApp

Lisa Weber

Vince Poscente