The Power of Customer Engagement and Advocacy—Up to the C–Suite
By Chuck Ball, SVP of Health Systems, AmerisourceBergen, and
Sean Geehan, Author, The B2B Executive Playbook
Winning The Marketing Revolution
by Lisa Arthur, Chief Marketing Officer, Aprimo
From Chasing References To Harvesting Advocates by Katharyn White, Vice President, Marketing, IBM Global Business Services
Customer reference and advocacy professionals from our broadest range of exciting firms yet—ranging from respected enterprise level firms to innovative growth firms—such as IBM, Jive Software, GE Healthcare, Amazon Web Services, AmerisourceBergen, Intel, Workday, Ceridian, Oracle, Box, Cisco, NetApp, KACE (acquired by a Fortune 100 firm), Microsoft, Mutual Mobile, OpenText, Responsys, Red Hat, NetIQ, Motorola Solutions, Aprimo, QlikTech and many more.
Winners: President's Award
Best Presentation: General Session From Chasing References To Harvesting Advocates, Katharyn White, Vice President, Marketing, IBM Global Business Services
Best Presentation: Breakout Session Getting Serious About Reference Program Automation, Heather Watkins, Senior Manager of Customer Communities and Programs, Marketo
Best Deep Dive Workshop Emerging and Next Generation Customer Content Creation, Amir Hartman, Mainstay Salire and Robin Hamilton, inEvidence
Winners: World's Best Customer Video Contest
Box Category: Budget $5,000 or less
PTC Category: Budget greater than $5,000
See winning videos in right margin.
Our judges included celebrity judges, Lisa Weber and Vince Poscente, along with the following members of our Advisory Board:
Lisa Weber is a seasoned broadcast producer and writer with over 13 years experience in reality/documentary programming, broadcast news (former television reporter), writing, corporate video work, theater, blogging, and public relations.
Her work has appeared on HGTV, the Food Network, DIY, Travel Channel, Dish, CMT, CNN, Britain's ITN, and soon - Destination America. Lisa strives to find the "story behind the story" on all projects big and small. She has written hundreds of scripts and has interviewed countless people ranging from the "average Joe" to the "high-maintenance politician." Based in Denver - Lisa holds a master's degree in broadcast journalism from the University of Colorado.
Vince Poscente is CEO of The Communication IQ Institute. He helps leaders and sales organizations deliver instant impact and lasting influence. Poscente is a former Olympian, NY Times bestselling author, inductee into the Speaker Hall of Fame and film maker. For 20 years he has consulted with Fortune 500 companies on how impact and influence can accelerate big goals in less time. His "70 Second Videos for Impact & Influence" keynote has shown how organizations can improve their conversion to sales ratios by up to 400%.
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